Wednesday, February 18, 2015

Chef and Social Media

After much prompting by friends who know what I do for a living (and actually understand it) I finally sat down and watched Chef. For those of you who haven't seen it, the story is about a chef who loses his will to cook and gets a swift kick in the butt from the social media world when a critic goes to town on his cuisine.

The question I have gotten from the people who wanted me to watch it most commonly is, can that really happen? The honest answer is yes, but it doesn't often.

The movie depicts a confluence of events that make a well known food critics blog post, and a brand new twitter chef's tweet go viral. Sort of like a flash mob without the mob. The thing is, if both of them had been completely unknown, the chances of the world taking notice were very slim. With over 7 Billion people on the planet, and (guesstimating) about half of those people on the net, most people just get lost in the flood. You have to really stand out in some way if you want the netizens of the World to be aware of you.

Given that, why bother?

The internet is a very different place than the world of print news, TV commercials, or movie theaters. Here, information can change in an instant and there are no constants. On the internet, World events can be influenced by the everyday nobodies, the only rule is 34, and cat videos are King. Anyone who has access to a computer can cure cancer, build a better mousetrap, or sell a dirtier soap. There are very few limits, and the boundaries are your imagination. The internet has become a Global Think Tank. All you have to do, is tap into it.

The only question really is, what do you have to offer?

No comments:

Post a Comment